Rosen velocity scale is a tool used in the process of advertising to encourage and measure the speed of communication stimulate interaction between customers and brands through all marketing channels.the speed allows the marketers to customize the communication stability to the desired level of interaction with prospective customers.At point scale, representing two extreme constant - Brand and Interaction. According to Rosen, extreme does not achieve the desired results and Demand simultaneously.Ideally developing brand, marketers must move toward the center of the scale to interact with customers, while we assume brand.When review size, it is clear that the "brand" is a low speed. Communication is intended to deepen relationships with customers, create brand awareness and strengthen brand equity term.
On the other end of the spectrum, "Direct" is the interaction of short-term, high-speed customers to motivate them to buy your product. Scale shows how brands can build relationships and interactions with customers more quickly and with less money, thus maximizing ROI. Striking a balance between the two extremes enables marketers to move their advertising costs of mass media (Brand) for more targeted marketing channels, personalized and cheap speak directly to customers. Ultimately, Rosen Velocity Scale can help marketers develop realistic, measurable and focused approach to their marketing efforts while reducing advertising costs and maximize ROI.The Importance of Promotional Products ScalePromotional products can and should be used at both ends of the scale in order to maximize brand equity and television advertising, print, radio and online ROI.
BrandUnlike, promotional products have the ability to attract all the five Senses. These results indicate that more memorable and useful for customers to help strengthen brand equity, create brand awareness and deepen relationships with customers.Studies shows that promotional products outperform most other marketing channels when it comes to remembering, the reach and impact of research by LJ Market Research determined that 76.1% of those surveyed think advertisers can name the promotional product they received in the last 12 months .. Instead of only 53.15 the participants could remember the name of the advertiser a new magazine or newspaper they read. This is a good indication that the effective promotion of products created Market Research awareness.
LJ brand top-of-mind Forrester 73% of participants reported using promotional products they receive from advertisers not least once a week, while 45.2% stated that they use the product once a day. It clearly shows the positive effects of frequency of exposure to promote product brand awareness. In addition, 55% of respondents said they continue to use these promotional products and more than a year to provide advertisers with long-term exposure and low cost per impression.Building brand equity with customers very monumental for long-term success.
This requires creating a memorable, favorable impression on customers. LJ Market Research said that 52.1% of study participants reported having better impression of an advertiser after receiving a promotional product from advertiser.Promotional product proved to be the perfect solution for low-speed , focused efforts branding to create brand awareness, build brand equity and build relationships which means that customers eventually led to the introduction of the brand at the time of purchase, have a positive impact sales velocity scale. They continued along the straight interaction.InteractionMarketers can use promotional products for many parties to motivate customers to buy. They can be used to improve the response rate of direct mail or as an incentive for joint research conducted by Baylor University campaign.A Forrester that the use of promotional products direct mail campaign will increase the response rate of nearly 2x. Direct mail is an important solution to consider when interacting with customers.
Direct mail marketers offer personalized, targeted solutions that speak directly to customers and reduce customer acquisition costs than mass MEDIA 2006 study conducted on behalf of some temporary PPAI Promotional Products Can be effectively used as a stand-alone advertising medium Add to the mix media, create impact by adding other advertising media such as television and print Useful information and guidance from the media Increase impressions about both the brand and product Contributing consumer intentions to buy Promotional products proved to be flexible, versatile and valuable. It is obvious that they can be used at both ends Scale Rosen speed and marketer of branded and assistance in their interactions with customers efforts. More importantly, the impact of long-term and short-term advertising success is unparalleled.