The next time you are shopping for clothing in department store, take a thorough look at the price tag. You might notice that each starts with a tag price of a price, but then counter with another. They said, "Is $ 60, now $ 30," or "Regular Price $ 69.99, Our Price $ 49.99." These stores are taking a very effective technique conviction called ";. sequencing psychological "By sequencing the order presented offers, Psychologist found that marketing and selling can get customers to buy more products in the fast rate.You can use the same process to make a huge impact on your sales. This article focuses on how to do it.
The Psychology Sequencing Have you ever put your finger in cold water and then put both fingers in the water a bit cold? What happened? After placing your finger in cold water, it provides a "sequencing effect," and a little cold water actually felt warm. You have a perception changed.You can use the same process to make more money. Infomercials, for example, tell us, "Do you think that good product is worth $ 200 or $ 300, but we offer it to you today for only $ 29.99." Grocery store with psychological sequencing to easily make a lot more money. They put the price tag in addition to food, saying, "$ 4.95 -. Or $ 3.00 your Plus Card Highlander) "Direct mail experts have learned how to maximize their profits by sequencing messages. They said, "How much would you donate? __ $ 100 __ $ 75 __ $ 50 __ $ 25. "Research shows that this approach increases the amount of money that people want to blow Roof donate.
How Sequencing Using off your Profit There is an important lesson to all examples: you can dramatically increase sales once you get good at applying psychological principles sequencing.If want to immediately start profiting from the power of psychological sequencing, start with the following three steps: 1. Start high and work your way down. If you sell a television, for example, start your presentation by encouraging customers to look at your loved TV first. Tell them, "Let us begin by looking at some of the TV are more high-end so you can get a feel for all the features it offers." Why do You start with the expensive stuff? After seeing the $ 1,500 TV, $ 800 TV seem more affordable. As a result, customers are more likely to buy, and it is also more likely to buy more expensive TV.2. Be creative in the way you order.
I have an auto mechanic that makes me feel good about giving him money. If she had to call and tell me I need new rear brake expensive, he jokingly said, "Scott, you need a new engine and transmission." After taking my breath away, he said, "I'm just kidding, Scott, you really only need the right rear brake. "I thought," Wow, what a relief, I just need to brake. "3. Make the order permanent psychological. Do you want to continue to make more money? Find a way to make psychological sequencing permanent part of your presentation. Each bid must provide your customers with the price compared to other offers or products that make you look the best deals.